New managerial appointments at Ducati Motor Holding Borgo Panigale (Bologna, Italy), 27 November 2013 – Newly appointed managerial positions at Ducati Motor Holding see Cristiano Silei now head of Sales & Marketing, while Diego Sgorbati becomes head of Motorcycle Related Products.
The decision to establish two new managerial areas within the Ducati Motor Holding organisation has been driven by the constant growth and development of the iconic motorcycle manufacturer, combined with further upward momentum of the brand’s customer service.
Cristiano Silei (previously Vice President of Sales) is now appointed Vice President of Sales & Marketing, in charge of creating a unified and cohesive strategy with renewed impetus. He will be supported by Roberto Righi (previously Director of Distributor Sales) who now takes on the new position of Director of Sales and to whom the Ducati sales network will now report.
Diego Sgorbati is appointed Director of Motorcycle Related Products, responsible for ensuring a comprehensive Spare Parts, Accessory and Apparel range in addition to overseeing the Licensed Products & Services business unit. Within this business unit, Alessandro Cicognani (previously Head of Sponsorship) now becomes Director of Licensing & Corporate Partnerships.