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Old 14-Dec-2005, 19:00
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PDL PDL is offline
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I was at the factory a year ago and a chap there advised that Ducati felt by end of 2006 they would make more out of merchendise than bike sales.

So what would be the impact of that then? Chav's pushing prams wearing Ducati t-shirts, ball caps etc.

Would that then be a brand in decline? To some maybe but Ducati need to make a profit soon.
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