Registered Forum User
Big Twin
Bikes: 996 race bike
Posts: 1,957
Join Date: Apr 2003
Location: Twickenham, London
Mood: Almost over it.
As far as I can see there's not even anything posted in the Ducati press area. This is quite an announcement to be made on the CEO's personal Internet journal. Was it sanctioned? Has Minoli really broken with convention and made an unplanned announcement without Ducati's usually carefully well oiled Marketing machine being quite ready? Or rather, is this in fact the new cleverly massaged marketing message, delivered through a new medium?