| You should pay Italian VAT (IVA) only (this means, if Italian VAT is included you won't have to pay it again in the UK). This is for almost all the goods, where the VAT (IVA) is payed in the country from where you're buying.
If it's a new vehicle, then VAT (or IVA) will be payed in the destiny country, i.e. the UK if you're bringing a bike from Italy for instance. | 
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