Ducati Sporting Club UK > News Items > Ducati Press Releases > Ducati and Carrera Eyewear: partnership renewed on and off the track

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Ducati | Thursday 26 June 2025

Ducati and Carrera Eyewear: partnership renewed on and off the track

• Ducati and Carrera Eyewear renew their licensing agreement until 2029 for the production and distribution of a line of sunglasses and prescription eyewear
• The role of the Safilo Group eyewear brand as an official partner of Ducati Corse for the 2025, 2026 and 2027 seasons also confirmed
• Francesco Bagnaia (#63) and Marc Márquez (#93) will be the protagonists of the 2025 advertising campaign dedicated to the CARRERA|DUCATI collection

Bologna / Padua, 26 June 2025 – Ducati and Carrera Eyewear renew their global partnership until 2029, continuing a path that began in 2022 and based on shared values ​​such as passion for design, sporting spirit and innovation.

A winning union born from the meeting of two brands capable of blending style and technology, performance and quality, and which involves the development and distribution of a line of sunglasses and eyewear designed for those who love two wheels and live their daily lives boldly.

The CARRERA|DUCATI collection takes inspiration from the iconic design of the Panigale V4 . The result of the collaboration with the Centro Stile of the Borgo Panigale based-company, the line stands out for its sporty and enveloping fronts, straight temples with a contrasting double logo and an aesthetic that reflects the DNA of the two brands. The materials chosen, such as carbon fibre, titanium, Ultem and rubber, guarantee lightness and comfort.

Alessandro Cicognani, Licensing, Merchandising & Corporate Sponsorship Manager of Ducati: "The collaboration between Ducati and Carrera has perfectly fit into our strategy of offering enthusiasts not only high-level products but also ones that incorporate the values ​​of our brand, design and performance, which combined with the excellence and quality of Carrera have given life to original eyewear collections that immediately meet the public's taste. It is therefore a pleasure to celebrate the renewal of this successful partnership today".

Alberto Macciani, Chief Marketing Officer OCB's & Global Head Communication of the Safilo Group: "Carrera's partnership with Ducati goes beyond the product and the sponsorship, in recent years we have built together a truly close-knit work team that also confirms the ambitious successes achieved on the track on the eyewear market."

Carrera Eyewear will continue to be the official partner of Ducati Corse for the entire current MotoGP season, as well as for 2026 and 2027, alongside the Ducati Lenovo Team and its riders Francesco Bagnaia (#63) and Marc Márquez (#93) on the track, who for 2025 will also be the leading faces of the advertising campaign dedicated to the CARRERA|DUCATI collection.