| ps don't just go with what CPW, Phones4U, etc recommend (although they will give you a better deal than going to the operators directly). They get different commission rates from each operator so are incentivised to push the offers they get the most money from.
Better to work out what is best for you and then use the online/phone services as they will give you a better deal (because online is more competitive than the high street). | 
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