Time to recruit more northern dealers to recruit more DSC members then, since it's not exactly difficult for them to mention it when someone's in buying a bike/parts/servicing etc. It can also be positioned that by getting a customer involved in a wider community, they're more likely to continue being a Ducati owner, and therefore gain long term revenue from those customers that are club members (except for one or two dealers that give poor service...)
cue pyramid selling style seminar.
Out of curiosity, are there more Ducati's up north because house prices are lower, so you have more disposable income
15-Jul-2005, 10:14 
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