| Don't confuse brand image with financial success.
Financially Ducati may not be doing so well bu the Brand image is still very good.
Ducati's neighbour ferrari make a huge amount of revenue from licensing, £400million this/last year I seem to recall seeing somewhere.
Ducati are growing this area but they have to be carefull.
Ducati needs racing sucess cos everyone loves awinning brand.
Ray. | 
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