Ducati Sporting Club UK > General > Idle Chat > OK, is this "cool" brand thing is going a little too far???

[pguenet]

You beat me to it guys.

This is certainly taking the p*ss and milking the brand as much as you can.

I for one have been a supporter of the brand ever since I have been biking but I am so sadened to realise that none of their current production is aspirational and that the junk they are putting their name on to will only aspire to the yob-attention-seeker-cannot-ride-a-bike that will only bring tackiness to the brand.

Oh well at least KTM seem to have taken over the cool-hardcore-purposely-built flambeau. That gives us something to look forward to once our 916/998 will be officially ranked amongst "Classics" ....

Is Ducati UK looking at this Board? Do they realise that they are pi**ing off all the hard core enthusiasts that made their Brand?