Ducati Sporting Club UK > General > Idle Chat > Women in biking/racing?

[Ray]

L,
Securing sponsorship isn't just about the results sheet. Its all about the sponsor "buying" good publicity.

IMHO if a team is always winning but getting no publicity in the local paper, National press, TV or whatever but another rival team is getting less good result but always in the local paper etc then a a rational business minded sponsor is going to go for the team that gives them the most back for their money.

There was a situation years ago where there was a local needle match between two car dealers who sponsored cars in a series, the sponsor I had mad it clear that there was nothing they liked better that to see articles in the paper about the pasting the others had got at the weekend!! Or if we got beat they wanted a story about a valiant battle that ended in deafeat!! Luckily that didn't happen too often.
There were drivers with a far better record than me chasing the same deals but with very poor records of giving the sponsors value for money. As much work went into the publicity side as the competing, if not more so.

In the situation you describe I would pick myself up and look for another sponsor, there out there if you keep working at it. If that other sponsor was a competitor of the original I would be doing my best to make sure I out did them in the publicity stakes even if I was getting my **** kicked on the track by the all girlie team!!

Ray

[Edited on 21-10-2004 by Ray]