An excerpt from the Peter Kay column in today's Daily Mail;
'Take care if you find yourself overtaken by a tattooed motorcyclist in Gucci biker leathers. David Beckham has just taken possession of the world's fastest production bike, a 200mph Susuki Hayabusa - and if you happen to knock him off balance, it could be an expensive crash. Beckham's legs are insured for a cool £60 million, and such a machine will set you back more than £100,000. The bike, bearing a DB 23 licence plate (his initials and Real Madrid number), was a prop in Pepsi's latest TV advert - and Becks so liked the sexy model, which accelerates from 0-60 in less time that it takes to miss a penalty, that the drinks firm let him keep it. Just one problem. Both Real Madrid and the formidable Mrs Beckham have forbidden the England captain and father-of-three to ride it, on the grounds that it is far too risky.'
Apparently a large proportion of the cost was the reg no. It is also heavily customised Plus of course if you have a customer with no sense of the value of money then you can charge them whatever you like