Ducati Sporting Club UK > General > Idle Chat > Ducati brand loyalty vs KTM

[BDG]

Originally Posted by antonye

KTM sell something like 3 times the number of bikes that Ducati sell, so I don't think the two are even in the same league.

I think its double the number actually however comparing 2 manufacturers of v twins (OK the Ducati is an L twin if we're being really pedantic) I'm sure Ducati produce far more twin cylinder bikes than KTM but in this area where they are directly competing the question still remains as posed.

I'm really interested in the answers.

[Wylie1]

I currently own one of each (749s + KTM200exc). Different types of bike obviously, but the brands do have similarites, ie. use of quality components, attention to detail, don't have that mass production feel, etc.

I've had the 749 for just short of 4 yrs now & I'm very tempted by the RC8

[MARTIN H]

I like the 950 SM after having ridden JPMs a couple of times. However I still like my Multi as it seems to suit me better at the moment. A lot of people are changing form sportsbikes to stuff like KTMs and Multistradas as they realise they make more sense for the majority of roads and conditions in the UK. In just the last couple of months I know 3 people who have bought KTM 950sm who I really wouldnt have thought would change from sportsbikes. All 3 of them are loving the experience. KTM seem to have got it right with that bike and you only have to compare parts and servicing pricing with Ducatis to see why they will sell a lot more.

I am surprised that the big Jap manafactures are not producing similar bikes that compete with the likes of the Multi and 950sm? I suppose its only a matter of time though. I cant help noticing everytime I go out on my bike I see more and more of this type of bike. On Sunday I must have seen 10 950 SMs as well as quite a few Multis in the space of an hour. You only have too read a few bike mags to see how the focus on sports bikes has been lessened and a greater interest shown in the offerings of KTM etc.

Some riders will never change and will always stick with their sportsbikes and will not even try out a bike such as a Multi or KTM. I know a few of them and they are the ones with the puzzled look on their faces when they have been left behind on a b road up to the cafe.

To me KTM seem to have got it right and the fit and finish of their bikes is very very good and when you throw the very cheap parts and servicing into the equation they should do very well and there is no doubt about it they will take sales off Ducati.

[Tonio600]

I've read somewhere that Ducati has the second highest "customer fidelisation rate" after Harley. I think we can define that rate by the percentage of people who will only buy that brand of bike after having bought one.
I think Ducati's rate was around 30% and HD 40%. And I did remember Honda being far behind with something like 11%... No idea for KTM though... But I didn't know KTM sells 3 times more bikes than Ducati, will have to check figures in France because to me it seemed quite a "marginal" brand far behind BMW and the japanese brands.

[Tonio600]

That's right, KTM sells more, even in France (figures for 2004):

1 Suzuki 23893 22,85%
2 Yamaha 23564 22,53%
3 Honda 14875 14,22%
4 Kawasaki 12672 12,12%
5 BMW 7210 6,89%
6 KTM 3786 3,62%
7 Harley-Davidson 3718 3,56%
8 Ducati 3117 2,98%
9 GasGas 2245 2,15%
10 Triumph 1954 1,87%
11 Piaggio 1544 1,48%
12 Aprilia 935 0,89%
13 Honda Montesa 868 0,83%
14 Moto Guzzi 642 0,61%
15 Buell 584 0,56%
16 Husqvarna 448 0,43%
17 Beta 308 0,29%
18 Voxan 299 0,29%
19 Gilera 283 0,27%
20 Sherco 228 0,22%
21 MV Agusta 199 0,19%
22 Scorpa 188 0,18%
23 Hyosung 124 0,12%
24 Kymco 102 0,10%
25 Benelli 90 0,09%

Am I off-topic?

[BDG]

Originally Posted by Tonio600

That's right, KTM sells more, even in France (figures for 2004):

1 Suzuki 23893 22,85%
2 Yamaha 23564 22,53%
3 Honda 14875 14,22%
4 Kawasaki 12672 12,12%
5 BMW 7210 6,89%
6 KTM 3786 3,62%
7 Harley-Davidson 3718 3,56%
8 Ducati 3117 2,98%
9 GasGas 2245 2,15%
10 Triumph 1954 1,87%
11 Piaggio 1544 1,48%
12 Aprilia 935 0,89%
13 Honda Montesa 868 0,83%
14 Moto Guzzi 642 0,61%
15 Buell 584 0,56%
16 Husqvarna 448 0,43%
17 Beta 308 0,29%
18 Voxan 299 0,29%
19 Gilera 283 0,27%
20 Sherco 228 0,22%
21 MV Agusta 199 0,19%
22 Scorpa 188 0,18%
23 Hyosung 124 0,12%
24 Kymco 102 0,10%
25 Benelli 90 0,09%

Am I off-topic?

interesting Honda are only 3rd in France, some way behind as well; despite being the worlds biggest manufacturer, and Gas Gas sell more than Triumph

[Lily]

I would suggest that KTM do so well because they have a specific market that they normally target. They also do well because many of their bikes can be dual purpose road(SM) or offroad.