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| #1  16-Apr-2005, 11:20 | ||||
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| Analysis of our fave weekly read..... NO !!! Not women's weekly the other one..... Nightshifts can be a terrible thing...I happened to be trapped in a small cabin with rain lashing down all around last night, unable to even get back to our main building with only a 6th Apr copy of MCN that I'd read from cover to cover for company....... So I started to wonder what exactly we get for our £1.70 since the actual amount of 'copy' seemed to be deminishing in my opinion. Out of the 60 pages of the main paper I thought I'd see how many carried adverts.... 25 - partial pages with 25% or more of ads. 10 - full page ads. 25 - pages with no adverts at all. Of the 25 partial pages the breakdown is... 13 - with 25% advertising 12 - between 40 and 50% advertising in total equivalent to another 8 1/2 pages of adverts. 41 1/2 pages of non-advertising in total. The Bikemart section is another 60 pages of total adverts this time (which we would obviously want and expect) and there was also the treat of a MotoGP suppliment but, even this had some adverts appear on it as well but lets gloss over that. Things are getting fuzzy now - eyes are getting sleepy but I think I got up to 132 pages in total with around 52 pages of non-adverts (roughly 60% of the paper is adverts). Roll on tonight  Frank  |
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